About
Welcome to a New Era of Business Growth.
Does growing your business feel harder than it should? If you're trapped in the endless cycle of chasing low-ticket buyers, exhausting launches, and unpredictable income—you're not alone.
Here's the truth about traditional scaling:
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The old models are holding you back: Value ladders and low-ticket funnels are draining your energy and limiting your growth.
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More clients often means less freedom: Scaling through low-cost offers creates more complexity, more stress, and ironically, less profit.
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Your audience isn't climbing the ladder: They're stuck at the bottom, jumping from freebie to freebie, never making the leap to your premium programs.
Ready to transform your business? This isn't just another strategy—it's a complete paradigm shift in how you think about, SELL, and SCALE your expertise.
READ CHAPTER ONE NOW →
Your Business Isn't Stuck...
It's Ready For a Smarter Strategy!
Does growing your business feel harder than it should? If you're trapped in the endless cycle of chasing low-ticket buyers, exhausting launches, and unpredictable income—you're not alone.
Here's the truth about traditional scaling:
-
The old models are holding you back. Value ladders and low-ticket funnels are draining your energy and limiting your growth.
-
More clients often means less freedom. Scaling through low-cost offers creates more complexity, more stress, and ironically, less profit.
-
Your audience isn't climbing the ladder. They're stuck at the bottom, jumping from freebie to freebie, never making the leap to your premium programs.
When You Read This Book, You'll:
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Break free from the burnout cycle and build a business that energises rather than exhausts you.
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Leave outdated methods behind and embrace a proven approach to scaling with confidence.
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Create a business that excites you every day—profitable, sustainable, and aligned with the life you want to live.
Early Reviews:
“I really loved this book. I haven’t read a business book that hit the tone like this in years. Jack Long doesn’t just teach strategy—he talks to you like a real person who’s been in the trenches. It’s inspiring, practical, and exactly what I needed to break out of the rut I didn’t even realize I was in.”
Jessica Wilson-Smyth
“This is the book I wish I’d had when I started my business. Jack’s approach is so refreshingly clear and simple, yet packed with value. I finished each chapter feeling like I had a game plan, not just more ‘theory.’ Honestly, if you’re serious about running your online business like a CEO , you need this book.”
Ellie Wilson
“I couldn’t put this book down. It’s rare to find a business book that feels so relatable and actionable at the same time. Jack’s honesty and no-fluff style make you feel like you’re sitting down with a mentor who genuinely wants you to succeed. Highly recommend to any online entrepreneur feeling stuck!”
Christopher Cullen
SELL from the Top, SCALE from the Bottom...
...is your guide to:
- Attract premium clients who value your worth. Work with fewer clients at higher prices, serving the RIGHT people at the RIGHT level.
- Fall in love with your business again. Deliver transformative results while maintaining a clear calendar and peace of mind.
- Scale strategically, not frantically. Turn your courses and memberships into powerful passive income streams that fuel sustainable growth.
- Build authority, not complicated funnels. Success isn't about more traffic—it's about the right positioning and premium-first approach.
Flipping the Funnel - Scale Smarter, Not Harder
You're chasing low-ticket sales and grinding through launches because you've been taught to scale backwards. It's time to flip the script.
This book reveals how to lead with premium offers, work with select clients, and scale your business without the usual burnout.
Fewer clients. Higher profits. Total freedom.
Ready to build the business you deserve?
READ CHAPTER ONE NOW →
